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8:00am • Breakfast (8:00am - 9:00am)
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8:45am • Ford Morning Keynote
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9:30am • Connect,Share & Network via Blogger Niches
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10:30am • Morning Networking Break (10:30am -11:00am)
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11:00am • PR Companies: How They Select Bloggers and How to Get on Their Radar.
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11:00am • How to Work with Bloggers Primer
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11:00am • How to write great blog posts: the number of words, types of photos, and secrets to getting others to interact with you
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11:00am • Facebook: The top 10 things you need to know to be successful
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11:00am • How to Work with Bloggers Primer
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11:45am • Lunch Break (11:45am - 1:15pm)
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11:45am • Kate White, former Editor-in-Chief of Cosmpolitan Magazine, for the book signing of her new book: I Shouldn't Be Telling You This
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12:00pm • Keynote Session: Kate White, Editor & Chief, Cosmopolitan Magazine
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1:15pm • Media Companies: What they look for and how to get them on your radar
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1:15pm • Using Social Media to Build Your Brand
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1:15pm • Content Curation and content management . The essential tools that make it simple to manage and schedule your posts and social interactions
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1:15pm • Blogger Rock Stars Panel: Ask a Blogger. Ask them anything - really
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2:00pm • Afternoon Networking Break (2:00pm - 2:30pm)
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2:00pm • Amanda Lang, CBC News' Senior Business Correspondent, for the book signing of her anticipated new book: The Power of Why
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2:30pm • Content mix. How to create content that keeps readers coming back to your site
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2:30pm • Do's & Don't of Working with Bloggers (From both Bloggers & PR Agencies)
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2:30pm • LinkedIn: The top 10 things you need to do to be successful
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2:30pm • Ask a Brand: How to work with Brands. Find out what brands are looking for when they want to work with digital women
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2:30pm • Teach Your Kids how to Program
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3:15pm • Afternoon Networking Break (3:15pm - 3:45pm)
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3:45pm • Numbers and Analytics: What brands look for, how to measure. Which numbers are more important than others
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3:45pm • Top 10 tactics for Working with Bloggers
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3:45pm • Writing & Pitching Media outlets via Guest Blogging
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3:45pm • Google: All about Google products, Google+ and more
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4:30pm • Afternoon Networking Break (4:30pm - 5:00pm)
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5:00pm • Friday Keynote: McDonalds Canada - Our Brand. Your Connection.
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5:45pm • Evening Networking Break (5:45pm - 6:45pm)